More than pixels, less than boring.

Senior Product Designer with 8+ years of experience designing digital products across SaaS, fintech, Web3, healthcare, and travel. I work across the full product lifecycle, from UX research and product definition to interaction design, high-fidelity UI, design systems, prototyping, and developer handoff.

As the sole designer for an early-stage Web3 product, I helped scale the platform to 11,000+ users, contributing to 200% month-on-month registration growth and a 500% increase in deposits after launch.

I combine product thinking, UX, systems thinking, and strong visual design to turn complex requirements into clear, scalable digital experiences.

Available for freelance projects and select full-time roles.

View Portfolio Contact Me

— Skills

The tools behind the thinking.

Research

The skills: UX Strategy, User Research, Usability Testing, Personas, Journey Mapping, Visual Storytelling

maze

Miro

Zoom

G sheet

Design & Prototyping

The skills: Wireframing, UI Design, Prototyping, Design Systems, Brand Identity, Responsive Design, Interaction Design, Motion Design

Sketch

InVision

Illustrator

Premiere

Photoshop

Figma

Aftereffects

Lottiefiles

Webflow

Canva

Axure

Collaboration

The skills: Creative Direction, Cross-functional Collaboration, Developer Handoff, Stakeholder Communication, Team Alignment

Zeplin

slack

Trello

8+Years of experience

6Studios & companies

50+Projects delivered

4Countries worked in

— Experience

Built in studios, sharpened in real projects.

Senior Product & UX/UI Designer

Resilienceagency.it — Rome, Italy

May 2025 — Present

Lead end-to-end digital product design for 30+ client websites across healthcare, hospitality, beauty, transport, and professional services, translating business requirements into UX strategy, information architecture, user flows, wireframes, prototypes, and high-fidelity UI through developer handoff.
Build scalable design systems, component libraries, and design documentation across concurrent projects, improving consistency and enabling faster design and development delivery.
Work directly with developers and business stakeholders to translate requirements into responsive, user-centred digital experiences, resolve implementation issues, and maintain design quality through delivery.
Lead visual and brand direction across client projects, including 10 complete brand identities covering logo systems, typography, colour, and visual guidelines aligned with business positioning.

Senior Product & UX/UI Designer

Starcks.io — Rome, Italy

Feb 2023 — May 2025

Owned end-to-end product design for THE GAME, a mobile-first Web3 fantasy football platform, from product concept and UX definition through launch and iteration. As the sole designer, helped scale the product to 11,000+ users, contributing to 200% month-on-month registration growth and a 500% increase in deposits after launch.
Partnered closely with product managers and engineers throughout discovery, feature definition, prototyping, implementation, and iteration, using design to identify product and usability issues before release.
Led UX research and product discovery through competitive analysis, user personas, journey mapping, and usability testing, translating findings into product and interaction decisions.
Designed and evolved a scalable design system with reusable components, patterns, and interaction standards across product and marketing experiences, improving consistency as the platform grew.
Redesigned the corporate website and contributed to the evolution of the Starcks brand, aligning product, marketing, and visual communication across digital touchpoints.

UI/UX & Visual Designer

Deriv.com — Cyberjaya, Malaysia

May 2019 — Oct 2021

Designed digital product experiences for Deriv's global online trading platform, translating complex trading requirements into clear web and mobile interfaces through wireframes, interaction design, and interactive prototypes.
Designed and maintained reusable UI, illustration, and icon libraries, integrating product assets into a consistent global design language and supporting scalable interface design across multiple platforms.
Worked cross-functionally with engineering and marketing teams to translate requirements into consistent digital experiences, supporting design implementation and maintaining quality across product touchpoints.
Coordinated a cross-disciplinary team of four designers across graphic and motion design for 3–4 months, aligning priorities, reviewing work, and coordinating marketing design delivery.

UI/UX Designer

Safarestan & Irsa — Tehran, Iran

Mar 2018 — May 2019

Led the UX redesign of web and mobile travel-booking experiences, restructuring trip-planning and flight-booking flows to make complex tasks clearer and easier to navigate across devices.
Restructured information architecture and UX content across the platform, contributing to the improvement of core flight-booking keyword rankings from approximately 35th to 2nd position on Google.
Worked closely with developers throughout implementation, providing design specifications and resolving UX and UI issues to maintain consistency between approved designs and the shipped product.

UI/UX Designer

AVAYeRASA (Havosh) — Tehran, Iran

Jan 2017 — May 2018

Designed responsive digital experiences end-to-end, from early UX exploration and wireframing through high-fidelity UI, prototyping, usability feedback, and iteration.
Created developer-ready design documentation, specifications, and style guides, working directly with developers to translate designs into consistent, functional digital experience.

Graphic Designer & UX Generalist

EtoukSazan — Tehran, Iran

Apr 2016 — Jan 2017

Designed UX/UI for L-Map, an early-stage startup product, conducting user research and developing wireframes, prototypes, and responsive interfaces from the initial concept.
Worked directly with founders and stakeholders to translate early business requirements into practical product and UX decisions.

How I Work

No ego. No noise. Just good work.

Listen first.

At Deriv, the brief was “design better onboarding.” The real problem turned out to be that new users didn't understand what the platform actually did or how to practice safely; so we designed a demo account before touching the onboarding flow.

Understand.

At Safarestan, users were dropping off before completing a flight search. Not a visual problem. The filter logic was returning dead-end results with no explanation; users assumed no flights existed, not that the filters were too narrow.

Explore widely.

At Aura Medical Clinic, the first three directions I explored were all wrong; too clinical, too luxury, too generic. The fourth one worked because I stopped looking at medical references and started looking at hospitality.

Design clearly.

At Resilience Agency, I maintain component libraries across 30+ active client sites simultaneously. Clarity in the system means any screen can be built consistently without revisiting decisions.

Deliver properly.

At Starcks, I stayed involved through development on every sprint. When the Figma file hit 350MB I rebuilt the entire system from scratch; 70MB, same coverage, faster handoff.

OFF THE CLOCK