Design that works
for people, and business

TURNING FOOTBALL FANDOM INTO A DIGITAL ECONOMY

What if supporting your favorite player meant more than watching from the sidelines? Starcks set out to connect fans and football stars through blockchain-powered tokens, giving users new ways to engage, trade, and participate in the careers of their idols. I joined during an early growth stage to help shape the product and brand experience — transforming a promising concept into a clearer, stronger, fan-first platform.

REBRANDING A TRADING PIONEER FOR A NEW ERA

Binary.com, one of the early pioneers in online trading, evolved into Deriv with a bold ambition: modernize the brand, build greater trust, and compete with a new generation of fintech platforms. As part of a fast-growing multidisciplinary design team, I helped shape the visual and product experience across both brands — building a scalable design language that connected a legacy platform with its sharper, future-ready identity.

SIMPLIFYING TRAVEL BOOKING IN A CROWDED MARKET

Safarestan set out to make travel planning faster, easier, and more affordable — bringing flights, hotels, trains, insurance, and tours into one searchable platform. I joined to uncover usability gaps across the website and app, using observable insights and public research to identify friction points. The goal was clear: create a smoother, more intuitive booking experience that increased trust, satisfaction, and long-term user loyalty.

BUILDING TRUST FOR A MODERN AESTHETIC CLINIC

Aura Medical Clinic was created to enhance natural beauty and support wellbeing through advanced, non-invasive treatments. I was brought in to shape a visual identity and digital presence that felt both credible and inviting — translating medical expertise into a brand experience rooted in trust, warmth, and modern elegance. The goal was to create first impressions that reassured users, built confidence, and encouraged action.